Standards
Every rule we follow, in writing.
These are the rules every episode is held to. If we break one, tell us: we check it at the source and correct it in the channel.
The eight rules.
1 We use AI to show what has never been filmed
A cell at work, the surface of Titan, a street in ancient Rome. Where real evidence exists, a document, a photo, a measurement, we show you the real thing, as it is, with its source.
2 We don't hide it
Every episode carries YouTube's AI label. This site explains exactly what AI does and what people do. Our characters never claim to be human, and in the first seconds of every episode they do what no person can.
3 The editorial team signs off
The editorial team approves each episode five times: the pitch, the script, the pictures, the cut and the release. The show's editors and the editorial board decide; nothing is made before the pitch is approved, and nothing goes out before the release is.
4 We show our work
Every claim our characters make is checked at its source twice, by two checks that work apart. A central claim needs two independent sources, one of them a study, official data or an original document. On screen you see how sure it is; in the description and the companion booklet you see where it comes from.
5 We say when we don't know
Where the evidence is thin, our characters say so, out loud: the exact verb, the size of the evidence, and "we don't know yet" where it is true.
6 We fix mistakes
If we get something wrong, we correct it where you can see it: in the channel, the description and the pinned comment, and we say why it happened. Never by quiet deletion, never by the character.
7 We never pass fiction off as fact
Living people are never generated, nor their voices. People of the past appear only when they have been dead for more than 70 years and their appearance is documented. Invented words are marked as invented. Every reconstruction is labeled as one.
8 We explain, we never advise
No advice on your health, your money, your legal questions or your vote. We explain what is known and how well it is known; what you do with it is yours.
What we never show, and what we never do.
Living people
Never generated, never voiced, never put in a scene. A living person appears only as a real object: a photo, a document, a recording, shown as it is and named.
Substances
No instructions, quantities, doses, sources or prices, ever. No consumption close-ups, nothing about a substance in a thumbnail or the first 30 seconds. The plant, the place, the preparation and a ceremony may be shown as a cultural scene, briefly, from named reports, with the risks in the same scene.
Gore
No gore, ever. What a place or a force would do to a person is said, not shown on a body.
Pictures that could pass as real
Everything generated is the world of the show; everything real is an object inside it. We never make a picture that could pass as a real recording of a real event.
Sponsor messages
A sponsor appears only on a marked card, outside the scenes, never spoken by the character, and has no say in the script. Only general products, never close to the episode's topic. A sponsor never shapes a claim, a verdict or a correction.
Titles and thumbnails
A title promises what the episode delivers. A thumbnail is a frame of the episode, not a scene that never happens in it.
Report a mistake
Write to us with the show, the episode and the minute. A reported error goes to the fact-checker, never to the character. We check it at the source, and if it is confirmed, we correct it in the channel and say why it happened.
The address is in the imprint.
Who stands behind this
Leon & Vera OÜ, Tallinn, Estonia, the editorial team described on the About page, and an address where people reply. The company details stand in the imprint.